Over three decades we’ve tried many things to grow sales - most have born no fruit. However three strategies have paid dividends and have combined to provide a sustainable, long term agency business.

Brand Strategy has the potential to add a high fee, high margin service to your agency offering. Experienced Brand Agencies and Strategy Consultancies will already be charging between $12,000 and $60,000 for brand strategy depending on the scope of market review and competitor analysis, and the comprehensiveness of their Strategic output.

A key to gaining new and/or more Brand Strategy work is proposal writing. The more effectively you’re able to communicate the benefit of Brand Strategy to your client and their business the more likely you are to win the project or add this scope of work.

Like all areas of consulting, Brand Strategy has a language of its own. Whilst often confusing to clients, the terms commonly used by brand strategists should be understood by all professing to provide this important branding service. We’ve compiled a list including some lighter-hearted language to set you up to speak like a pro.

The notion of “brand equity” has been common currency amongst marketers for several years. And barely a day goes by without marketing, HR and other departments speaking about the “health” or “value” of their brand.